PORTFOLIO - GWYNN EARL
Social Campaign
Sirena Tuna
Goal -
Regular posting and maintain high engagement for Sirena Tuna brand. Video/photo product shoots, static posts and motion graphics pieces to drive engagement
Pantry to Plate (competition):
High engagment derived from these posts, combining food/product photography, motion graphics and videography.
Sustainability Sirena Post
Animated explainer illustrating environmental/sustainable
features of the Sirena Brand
Garden City
City of Melbourne
Goal -
To create meaningful campaign assets to elevate and promote green urbanism alongside planners and developers to make Melbourne’s green spaces the best in the world.
'In the Garden City..' Insta Reel with Endframe:
Short reel to sell the 'Garden City' concept including appealing animated end frame, utilising 'flower logo' concept derived from the City of Melbourne 'M' Shape
Floral Emblem (Animation/Motion Graphics):
Animated video to be featured in Federation Square,
Promoting the floral emblem vote campaign.
Original illustration/animation to promote voting
Motion Graphics
Pascall Lollies
Goal -
Regular posting and maintain high engagement for Pascal Lollies brand. Heavy motion graphics and animation to illustrate personality of different parts of the brand.
Pascall Fruit Bursts (explosion):
Fun motion graphic / animation, a visual depiction of the flavour bursting out of the packet. Copywriting/concept/animation
New Zealand Flight animation
Depiction of brand/production growth from the South to the North island of New Zealand.
Naidoc Week
City of Melbourne
Goal -
To create meaningful campaign assets to elevate and promote Naidoc Week and National Reconciliation Week. Working with indigenous agency Little Rocket to create new brand identity. Rolled out to multiple collateral; ihub banners, portico banners, Young and Jackson billboards, digital assets.
Naidoc in the City Concert
First time animation for Naidoc week to promote Naidoc in the City concert featuring first nations bands and acts.
National Reconciliation week
Achieved record
Brand Creation
1st Project
Goal -
Create logo/brand identity for Specialized bike store in Camberwell; Photo and video shoot for launch, branded products, website creation, social media creation, Growth of audience, still thriving.
Launch video:
Fun motion graphic / animation, a visual depiction of the flavour bursting out of the packet. Copywriting/concept/animation
Other collateral
Magazine poster design, merchandise, shortform reels for different bikes, website, branded vehicles, instore digital signage
Videography
M2050 summit
Goal -
City of Melbourne reflecting on the future of Melbourne to hear real voices from the community, and imagine what the future of the city could look like. Engaging with Key speakers in Melbourne and recording the event for prosperity.
Key Speakers video
Coordinated, filmed, lighting and post production for documentary style video interviewing key figures in Melbourne including Russel Howcroft (The Gruen Transfer), and Chris Lucas (Lucas restaurants)
Event Filming
Coordinated with agency Spilt Milk to record the event and post production to achieve desired result.
CLIENTS
